We were getting compliments on our old website up to the day we switched to this new one. We, too, loved our old site. It was fun, quirky and brimming with personality. But it was also just plain old: unwieldy, barely functional, and difficult to update. Its animations were delightful but they featured dogs, lizards, booksellers, and decor that are long gone. Crucially, it also operated on a platform many generations removed from the technological present.